Mumbai, INDIA, 26th September 2014: HARMAN International the premium audio and infotainment group and Sahil International* today announced the signing of Arjun Kapoor & Parineeti Chopra as ambassadors for the JBL home and multimedia range of products in India. The talented and dynamic duo will be seen endorsing a range of new JBL products in the upcoming festive season. The actors’ recent successes and their immense youth appeal make them an ideal fit for a brand like JBL which has a slew of products catering to the youth segment from headphones to portable speakers, available in a range of quirky designs and colors.
‘’JBL’s global brand campaign, ‘Hear the Truth’, features a repertoire of top international artists like AR Rahman, and captures the brand promise of delivering pure, unadulterated sound to consumers,” said Mr. M Lakshmi Narayan, Managing Director, HARMAN India. ‘The brand new campaign themed ‘#JUST BE LOUD’ will debut across media this festive season, accompanied by some really interesting new product launches.’ he added.
“Arjun Kapoor and Parineeti Chopra represent the youth of today who are independent, expressive, confident, carefree and brand conscious and this is the theme we have tried to explore through the campaign” said Sahil Sani, Director, Sahil International. ‘So the new set of products we are getting ready to launch is targeted at the youth. They are cool, affordable and sound great.’ he added.
Arjun Kapoor & Parineeti Chopra
Director - Kookie Vikas Gulhati
Choreographers - Kadambari Shetty and Ranju Varghese
Music Director - Raju Singh
Singers - Natalie Di Luccio (Female)